Northeast Ohio Shines During RNC

Northeast Ohio Shines During RNC, Builds Relationships

The Republican National Convention provided a unique opportunity
for organizations and institutions across the region to gain
visibility and tell their stories to 50,000 visitors and 15,000
national and international credentialed media members throughout
the week.

The times (and media outlets) have changed dramatically since
Cleveland hosted its last convention 80 years ago. But, Team NEO
was strategic and thoughtful in its preparation and execution. Even
before Cleveland was selected as the host city, Team NEO
proactively developed a business media relations plan to help our
region maximize its storytelling capabilities around this historic
event. As part of this plan, we conducted nearly 20 media trips,
launched an RNC business media website, and secured media
credentials to access the RNC media center throughout the

In a typical year, Team NEO earns 2-3 business media assisted
stories/broadcasts carrying our messaging per month.  During
the week before as well as the convention week, our assisted
placements were averaging 12 per day in national and international
business media outlets.  While these numbers are impressive,
the benefits of the relationships we strengthened or created will
continue to pay dividends for years to come.

There’s more news that’s fit to print, too.

Team NEO’s approach focused heavily on relations of all
types. Our business development representatives made new business
contacts, took center-stage in presenting to site selectors and
strengthened our international contacts related to foreign direct
investment. We also met with ambassadors from a wide variety of

With delegates and visitors staying in hotels and hosting events
throughout Northeast Ohio, it was our region’s moment in the
spotlight. And, Team NEO made sure we didn’t miss a line.