Superior Roll Forming Announces New Growth in Valley City

Company plans to expand production operations, adding 150 new jobs

Superior Roll Forming, a Welser Profile company, moved another step forward in its plans to expand in Valley City, as the Ohio Tax Credit Authority approved the project for tax credit assistance at its meeting today. A leading supplier for the automotive, aerospace, construction and solar industries, Superior plans to add 150 new jobs, while retaining more than 220 current positions. The company is renovating a building to house its new workforce near its current facility.

“Everyone at Superior Roll Form, a Welser Profile company, would like to thank Team NEO and JobsOhio for their support and commitment to this project,” said Bill Johnson, President and CEO, Welser, Inc. “We are very excited to continue our expansion plans in North America. We are blessed with great employees and a community that is so committed to our success. We look forward to adding more team members to the Welser Profile family in Ohio.” 

An economic team including the Medina County Economic Development Corporation, the Ohio Development Services Agency, JobsOhio and Team NEO is working closely with Superior Roll Forming management to ensure a smooth expansion and successful recruitment efforts. Logistics and the availability of talent are among the reasons decision-makers say they chose Valley City for further expansion.

“This investment by Superior Roll Forming represents Medina County’s largest capital investment by a manufacturer since the start of the pandemic,” said Bethany Dentler, CEcD, Executive Director, Medina County Economic Development Corporation. “We have been privileged to work with them for several years now on their expansion plans, and it is gratifying to see the Welser family’s confidence in our community and the labor force in the region.”

Team NEO CEO Bill Koehler said, “Superior Roll Forming has earned a reputation for excellence in the Northeast Ohio Region, building components for customers including Honda, Volkswagen, Ford and Nissan. This expansion brings even broader capabilities and employment opportunities to the area. With our local partners and JobsOhio, we commit our support to the ongoing success of this industry leader.” 

About Welser Profile

Welser Profile is a market leading manufacturer in roll forming of special sections and tubes. This family-owned international business is now in its 11th generation of working in steel. Welser Profile has designed and produced over 22,500 unique cross sections for the market. These profiles are made from Steel, Stainless Steel and other non-ferrous metals. With facilities in Austria, Germany and the United States, Welser Profile has over 2 million square feet of manufacturing space dedicated to the production and support of metal sections. Welser Profile employees over 2,500 employees. Welser Profile is committed to the advancement in technology, quality and service in a family-oriented culture. 

About Team NEO

Team NEO is a private, nonprofit economic development organization accelerating business growth and job creation throughout the 18 counties of the Northeast Ohio Region. As the designated JobsOhio Network Partner, we align and amplify local economic development efforts in the region’s 18 counties; we conduct research and data analysis to inform local conversations and influence solutions; we market the Northeast Ohio Region; and we work to increase access to jobs, education and training for the region’s 4.3 million people. We do this to build a more vibrant regional economy – one that is more talented, equitable, competitive, innovative, resilient and prosperous. For more information, visit

About JobsOhio

JobsOhio is a private nonprofit economic development corporation designed to drive job creation and new capital investment in Ohio through business attraction, retention and expansion. The organization also works to seed talent production in its targeted industries and to attract talent to Ohio through Find Your Ohio. JobsOhio works with six regional partners across Ohio: Dayton Development Coalition, Ohio Southeast Economic Development, One Columbus, REDI Cincinnati, Regional Growth Partnership and Team NEO. Learn more at Follow us on LinkedIn, Twitter and Facebook.