Team Neo Launches Enhanced Northeast Ohio Website

Team NEO Launches Enhanced Northeast Ohio Website

Team NEO today unveiled a completely revamped website to sell
Northeast Ohio as a prime location for business expansion. The
website, clevelandplusbusiness.com,
has been redesigned to offer enhanced navigation and functionality
that allows business decision makers and site selectors to quickly
find the information they need on Northeast Ohio. The site
addresses the needs of four core audiences – companies within
Northeast Ohio, companies outside of Northeast Ohio, companies
outside of the US and site selection consultants.

The new site is mobile responsive, so it adapts to whatever device
(phone, tablet or laptop) visitors are using. It features
data-rich, interactive content in areas such as key industries,
workforce and properties – including a Geographic Information
System (GIS) tool that allows users to search for detailed
information by county.

“Websites are the workhorses for place
marketing,” said Jenny Febbo, VP marketing and communications
for Team NEO. “Industry research tells us that 90% of the
site selection process begins online. It’s the first stop for
information when businesses are investigating expansion locations,
and that information has to be robust, easy to access and presented
in a visually compelling way that creates a distinct and authentic
position.”

The clevelandplusbusiness.com website incorporates both
Cleveland Plus, the brand name for Northeast Ohio that was launched
in 2007, and the creative theme “We Make Things Here –
Ideas+ Products+Profits,” which capitalizes on Northeast
Ohio’s legacy of innovation, manufacturing and low-cost of
doing business. These three themes stood out in research conducted
with those responsible for site selection decisions.

“The new site will enhance our ability to tell
local, national and international prospects and site selection
audiences what Northeast Ohio has to offer,” said Tom
Waltermire, CEO of Team NEO. “It’s the front door to
the 18 counties of Northeast Ohio and an important platform for
initiating conversations that ultimately create jobs and drive
capital investment.”

Additional key factors in the site’s redesign
include: 

• Enhanced SEO – or search engine optimization. Key
  words and phrases were incorporated to boost the website’s
  ranking in search engine results.
• Research on eye-tracking patterns of location decision
  makers were considered in site design and navigation, as well as
  International Economic Development Counselors (IEDC) data standards
  for the top ten most requested pages.
• Faster load times, integration of social media and more
  intuitive navigation.